T e a m D i g i M a r k e t i n g

Search Engine Marketing (SEM)

Achieve Top Rankings with Search Engine Marketing Services Designed for High Conversions.

Dominate the above-the-fold (ATF) content in targeted search results and reach millions of potential customers online. Initiate your search engine marketing campaign today with Team Digi Marketing, a leading Internet Marketing Agency specializing in Search Engine Marketing Services across the United States. Partner with us to elevate your digital presence and attract a broader audience.

What is SEM and Why It’s a Great Investment

Outpace the Competition and Grow Your Business

Stand out in the top section of search results and be discovered by countless potential customers online. Begin your search engine marketing campaign today with help from Team Digi Marketing Internet Marketing Agency — your trusted search engine marketing services in the United States

Search Engine Marketing Services

Got a website? You can use search engines to boost your stuff and reach important people. You’ve probably heard of search engines in SEO, but let’s talk about how they help in search engine marketing (SEM).

Ready to kick off your SEM ad campaign? Our team will show you why search engines matter in SEM and how they can help your business sell faster. Dive into search engine ads and level up your marketing game in a snap!

What Are Search Engines?

Imagine search engines as diligent robots scouring the vast internet to pinpoint exactly what you need when you type a query. As a savvy business owner, your goal is for these robots to not just notice but prioritize your website, ensuring it appears prominently whenever potential customers search for terms relevant to your business. This is where effective Search Engine Marketing Services come into play, strategically positioning your online presence to maximize visibility and drive valuable traffic to your business.

Search engines have three significant functions:

1. Crawl
Search engines have special spiders that explore billions of web pages to discover fresh content like web pages, videos, PDFs, and images. These spiders start from a few websites and then follow links to find new ones.

2. Index
In this stage, search engines gather and arrange information using keywords, data, freshness, and how people interact with it. Whenever search engines find new website addresses during their search, they add them to a big database named Caffeine. Later, when someone searches online, the search engine checks this database to find and show relevant results.

Search Engine Marketing Services

3. Rank

Search engines like Google and Bing sort and rate web pages according to how closely they match what people are looking for. The better your website ranks in search results, the more likely people will find it when they search online.

As for search engines, there are many out there, like Google, Bing, Yahoo, and others. Each has its own share of the market worldwide. Let’s take a peek at who’s leading the pack globally.

Google
92.26%
Bing
2.83%
Yahoo
1.59%
Baidu 1.14%
DuckDuckGo 0.5%
Yandex
0.5%

According to Pew Research Center, around 33 million adults in the United States, constituting approximately one-fourth of online users, actively utilize search engines every day for a multitude of activities, including research, shopping, brand promotion, and entertainment. For businesses, search engines serve as indispensable tools for data gathering, staying informed about news and trends, monitoring competition, and marketing. Leveraging search engine marketing services enhances visibility, accelerates sales, and complements SEO efforts, offering businesses impactful search ads to reach their target audiences effectively.

Utilizing search engine ads is crucial for enhancing online visibility and establishing brand recognition. However, many businesses dive into this realm without a thorough understanding of SEM’s intricacies or awareness of the diverse advertising options available. Consequently, only a minority of marketers truly reap the benefits of search engine marketing.

Let our SEM experts demystify the fundamentals of paid search ads. Continue reading to launch your digital marketing campaign with SEM expertise, focusing on Social Engine Marketing Services to maximize your strategy’s effectiveness.

What Are Search Engines?

Research reveals that approximately 81% of shoppers turn to the internet to conduct extensive research on products or services before committing to a significant purchase, dedicating an average of 79 days to gathering relevant information. These findings underscore the profound intent behind online browsing activities, highlighting the critical role of Search Engine Marketing Services in capturing and engaging potential customers during their decision-making journey.

Using social media marketing services is a strategic and budget-friendly approach to engaging your brand with prospective customers who are highly inclined to make a purchase. Through search engine marketing services, you can harness online consumer behavior by presenting your content precisely when they are actively seeking what you provide and are prepared to convert. This targeted approach ensures maximum visibility and relevance, effectively driving conversions and enhancing brand engagement.

Search Engine Marketing Services

SEM operates on a pay-per-click (PPC) model, where you pay each time someone clicks on your ad. It’s designed to boost your website’s visibility in search engine results pages (SERPs) and reach customers at all stages of the buying process. Our SEM experts strategically bid on keywords to improve your ad performance, increase your Quality Score, and drive more traffic and conversions to your website. Quality Score is a measure used by search engines to assess the relevance and effectiveness of your ads. The better your ads meet the needs of potential customers, the less you’ll pay for each click and conversion

Search Engine Marketing Services

How Does SEM Work?

Search engines such as Google or Bing employ specific algorithms to determine the visibility of ads during user searches. Effective search engine marketing services involve strategic planning for these advertisements, selecting optimal keywords to bid on, and continuously refining ad performance using data-driven insights. This approach not only optimizes ad spending but also enhances revenue generation, ensuring maximum return on investment (ROI).

To beat your competitors, our search engine marketing agency has a clear plan:

Search Engine Marketing Services

1. Keyword Research and Analysis
We dig deep into search terms using tools like Google Search Console. By pinpointing the best keywords and ditching the ones that don’t work, we make sure your search ads get the most bang for your buck.

2. Ads Creation and Landing Page Development
Once we know your target keywords, our experts create ads that pop up when people search, leading them to pages designed just for them. Our aim? To catch their interest and guide them right to where they need to be.

3. Account Setup and Tracking
This step is crucial for knowing if your strategy is hitting the mark. We check if the search engine tracks leads, then make sure the codes are set up right on your pages.

4. Campaign Launch and Monitoring
With ads and pages ready to go, it’s nearly time to hit ‘launch’ on your PPC campaign. We handle all the details, like where and when your ads show up, and keep a close eye on how they perform.

5. Evaluation and Analysis

We measure your campaign against your goals to see how well it’s doing. Tracking things like clicks, quality, and costs helps us tweak future campaigns for even better results.

Now that you’re up to speed on SEM, let us show you why investing in PPC early on can pay off big time.

Is PPC Search Engine Marketing Essential to My Business?

Whether you operate a small local shop, an online store, or a large corporation, integrating paid search marketing into your online strategy is indispensable. Research indicates that it typically requires seven to 13 interactions with a brand before a consumer commits to a purchase. By leveraging Google search ads, you can significantly enhance your brand visibility in a cost-effective manner. Enhance your online presence today with our expert Search Engine Marketing Services.

SEM digital marketing helps boost your business’s visibility on search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:

Search Engine Marketing Services

Better Brand Recognition

With internet search engine marketing, you can pick and bid on the perfect keywords that match what your customers are looking for. Using Google SEM, you get to feature your brand name prominently in your ad's headline, URL, description, and link extension. These strategies help you show up first in Google searches, making more people aware of your brand and quickly showcasing what you offer.

Increased Conversion

Google SEM ads offer a quick ROI, delivering almost instant results. With effective search engine marketing strategies, you can start seeing new sales and conversions right away. But remember, to sustain growth year after year, it's crucial to consistently advertise on Google and refresh your campaigns.

Specific Targeting

Did you know that over 30 billion searches happen on Google every month? Yet, less than 0.1% of these searches might match your target audience. With SEM PPC, you can make sure your ads reach the right people. By using features like geo-targeting, ad scheduling, and device targeting, you can boost your ad's effectiveness and ensure it appears where it matters most in your Google SEM campaign

Greater Campaign Control

SEM digital marketing simplifies handling your ad budget, campaign reach, and brand messages. Unlike SEO, where search engines control how organic results show up, Google search ads empower you to direct your CTAs, schedule ads, target audiences, and more, all within your SEM strategy.

Measurable Growth

Using internet search engine marketing lets you try out your ads and see how well they work. By checking detailed stats and campaign info, you can find out which ads get the most people to click on them and do what you want, like visiting your site or buying something.

Improved Organic Traffic

Studies indicate that over 93% of internet journeys start with a search engine. So, if you want to reach most of your potential customers, it's crucial to appear prominently in search results. Understanding SEM (Search Engine Marketing) and using it effectively can help you attract valuable visitors to your website from search engines.

Begin your PPC search engine marketing today! Contact our SEM firm and let’s discuss the details of your search engine marketing services.

Is PPC Search Engine Marketing Essential to My Business?

Take Control of Your Advertising Campaigns

Ever find yourself tangled up in the world of SEO, SEM, and PPC? It’s a common challenge! At our agency, we specialize in demystifying these crucial aspects of digital marketing. Our expert team delves deep into the nuances of Search Engine Marketing Services, helping you navigate and harness the power of each strategy effectively.

Search engine optimization SEO means making your website better so it shows up higher on Google and gets more of the right people to visit. It involves on-page and off-page optimization.

Pay per click advertising is a paid search model designed to promote brand offerings across multiple online platforms, including search engines, websites and social media channels. In paid search advertising, you pay for each action on your PPC ads.

Search engine marketing encompasses both SEO and PPC. However, it is most commonly associated with paid search. In SEM, you invest money to ensure your website appears right at the top when people search for related topics.

Unlike SEO, PPC and SEM both follow a paid advertising model. Pay per click marketing, however, is solely focused on increasing brand awareness and attracting specific customer segments through paid search tactics. Internet search engine marketing combines the strengths of SEO and PPC strategies to achieve optimal outcomes.

Our search engine marketing team crafts a tailored plan to boost your online ads. By understanding how your customers search, we create compelling ads that drive interaction and growth for your brand.

Search Engine Marketing Services

Discover various internet search engine marketing choices tailored to your goals. Partner with our SEM agency to learn more about improving your internet search engine marketing campaign’s performance.

Search Engine Marketing Services

SEM PPC Advertising

Acquire Highly Targeted Leads With the Right Marketing Tactics

The digital landscape is constantly changing. Today, both search engines and customers expect a focused strategy to keep your brand relevant in your industry. At Team Digi Marketing Internet Marketing Agency, we explore various website marketing tactics to ensure your investment effectively enhances your search presence.

SEM PPC Advertising

Display advertising aims to grab people’s attention online and prompt them to do something specific, like signing up for a newsletter or trying out a free software. These ads contain text, images, or videos and show up in specific spots on websites or social media. The main goal is to get visitors to click on the ad and take action on a landing page.

With display ads, you pay for each click they get, known as cost per click (CPC). There are different types of display ads available, depending on what you want to achieve.

Invest in results-driven display advertising services and get more potential clients to engage with your brand. Our display advertising agency works closely with your team to determine the best display advertising services to start with.

 

GOOGLE SHOPPING

Google Shopping is like a powerful ad space for online stores, helping them sell more and make money. Google Shopping ads are also called Product Listing Ads (PLA), which appear within the Google search results for a product. These ads work really well because they show prices and great pictures of products from different brands right on the listing.

Whether you run a brick-and-mortar shop or an online store buzzing with activity, investing in Google Shopping ads can significantly ramp up your sales. Since product ads appear at the top of SERPs, you gain more qualified traffic from prospects with clear buying intent.

Search Engine Marketing Services
Search Engine Marketing Services

REMARKETING

Remarketing has been a buzzword in the website search engine marketing realm, but only a few truly understand how it works. What’s Remarketing and How Can You Make the Most of It? Our Remarketing Experts Dive Deep into AdWord Remarketing to Enhance Your Understanding of SEM.

What Is Remarketing?

Remarketing is a way of online marketing where you connect with people who have already checked out your brand or visited your website before. The goal of Google remarketing is to keep your brand top of mind and entice prospects to click through and explore what you have to offer.

 

Google remarketing ads pop up when people surf the web, read news, or watch YouTube. Even if visitors didn’t do anything on your site, they’ll still see your ads in relevant spots online.

If you’re already advertising on Google, our remarketing team just puts a special tag on your site. This tag tracks visitors with browser cookies, adding them to your ad audience. You can even choose how and where your ads show up, giving you more say in who sees them.

Why Should I Invest in Remarketing?

AdWord remarketing offers numerous benefits for your business. In addition to boosting your brand’s recognition, Google remarketing services also display your ads across a wide range of websites. Plus, our company provides unique remarketing solutions that:

Improve your online and offline sales process

Deliver higher conversion rates

Reach highly targeted customer segments

Require lower cost per action (CPA)

Boost your website’s traffic and convert them into loyal customers with Team Digi Marketing’s remarketing solutions. As your trusted remarketing partner, we won’t just tell you about remarketing; our SEM experts will demonstrate how dynamic remarketing ads can engage your audience effectively.

Book a consultation with our remarketing team to explore our services further.

YOUTUBE ADVERTISING

Is your business visible on YouTube? Statistics show that there are nearly 2 billion YouTube users worldwide. What’s more, YouTube is the second-most visited site after Google. If you have not yet invested in YoutTube video advertising, you need to reconsider your paid search marketing efforts.

YouTube advertising is a way to promote your brand by creating interesting video ads on YouTube. These ads are designed to grab the attention of people who might not know about your brand yet. There are different kinds of YouTube video ads you can use to enhance your marketing on the platform.

Search Engine Marketing Services

1. TrueView Ads

This is like the regular ads you see on YouTube. With TrueView ads, you only pay when people watch or interact with your ad. Some ads you can skip after a few seconds, and they can be up to six minutes long. Others you can’t skip and are around 15-20 seconds long.

There are two kinds of TrueView ads to help your marketing. Video Discovery Ads show up when people search on YouTube or are watching videos. In-Stream Ads play before the video someone chose to watch starts. They can also be shown on other websites that use Google ads.

2. Pre-roll Ads
Before you watch your main video on YouTube, you might see a short ad. It’s like a mini-commercial that lasts about 15-20 seconds. Sometimes, there’s a longer ad that you can’t skip, which can be as long as 10 minutes. If you’re launching something new or want to get the word out about an important event, like a webinar or a course, these ads are a great way to grab people’s attention!

3. Bumpers Ads
Bumpers are super short ads on YouTube, just six seconds long. They’re like quick boosts for bigger ad campaigns, perfect for promoting new stuff or events. The trick? Make every second count to get your message across and get people to do what you want.

At Team Digi Marketing our YouTube video marketing services are designed to maximize your pay per view and generate the highest possible return. Our YouTube marketing company works closely with your team to understand your goals, establish your YouTube advertising metrics and ensure our YouTube marketing services meet your standards.

Get the best performance out of your ads with help from our YouTube marketing agency. Enlist our YouTube video marketing services now and increase your view-through rate (VTR)!

SEM vs. SEO: Do You Need Both?

Increase Your Search Engine Visibility With Comprehensive Online Solutions

Many business owners often wonder which digital marketing strategy to invest in: search engine optimization or search engine marketing solutions? If you’re in this group, our search marketing company is ready to assist you in figuring out which online marketing services suit you best.

Instead of just picking the ‘best’ technique, think about which one suits your situation and budget the most. Both organic and paid search marketing tactics can propel your business to the top of search results. Unlocking your potential lies in expanding your choices and teaming up with the perfect search marketing partner.

Search Engine Marketing Services

SEO is a fantastic way to boost your business for the long term growth. Every business needs a robust SEO system for greater searchability and visibility. Search engine optimization allows you to:

Establish brand awareness

Build a steady stream of organic traffic

Boost online credibility

Gain online trust

Gather market insights

Provide a better online experience to users

Search engine marketing services, on the other hand, are ideal for brands that want immediate results. With SEM, you use paid ads to boost your SEO efforts and get more noticed in search engine results.. SEM services allow you to:

Launch geo-targeted ads

Pay only per action

Split test ad copies for better conversion

Experiment on your keyword strategy

Secure the ATF content on search results

Track your ad budget

Combining SEO and search marketing boosts your success. Instead of just one approach, we suggest using both organic and paid search services for better campaign results.

Not sure where or how to start your advertising campaign? Get expert help from our search engine marketing consultants. Contact our paid search agency today to know more about how you can leverage SEO and SEM to your advantage.

Search Engine Marketing Services
IN-HOUSE PLUMBING COMPANY

From the Client:

I’m very impressed with Team Digi Marketing We launched with Team Digi Marketing in 2015 and I can honestly say it’s been a fantastic decision. We would never be where we are today without Team Digi Marketing”

Search Engine Marketing Services
RESIDENTIAL & COMMERCIAL ELECTRICIAN

From the Client:

Team Digi Marketing is willing to go the extra mile, which isn’t something we’ve experienced with other companies in the past.”

Search Engine Marketing Services
HVAC COMPANY

From the Client:

Getting found online was a big struggle for us. The website is there, but how do people find it? We went through four SEO companies before finding Team Digi Marketing We get more bang for the buck and it’s money well spent.”

Need help with YouTube video marketing, Google Shopping or remarketing? Rise above the competition in this cutthroat digital landscape with help from our SEM firm. Reach out to one of our search engine marketing consultants and let’s talk about the details of your search marketing services.

Why Choose Team Digi Marketing Internet Marketing Agency

Supercharge Your Ad Campaigns and Yield Positive Results

Team Digi Marketing Internet Marketing Agency is a leading innovator in the PPC search engine marketing realm. At our YouTube marketing agency, we create organized systems to make sure all our client campaigns and support services are successfully completed.

Partner with us and get search engine marketing services that match your needs. Here’s what awaits you at Team Digi Marketing